If a list of iconic restaurants in Iloilo City is made, chances are Roberto’s Restaurant along JM Basa Street in the heritage district of Downtown Iloilo City would be among listed. This snack shop has retained the old world charm of Iloilo City as little has changed over the years in the way the restaurant looks and operates. It has managed to survive with little or no competition all these years, but when competitors decided to challenge Roberto’s , it didn’t even budge. Big league competitors in the likes of Jollibee and Mang Inasal have stores a few steps away yet Roberto’s always almost full no matter what time of the day. So what made this restaurant strong enough to co exist with really big competitors despite its feeble appearance? It’s neither the ambiance nor the service, for in this category Roberto’s , flops. Many shared their not so good experiences about buying over the counter, eating inside the restaurant and even suppliers have complaints or two. Most of the time peo...