It’s really just play on the upcoming tagline for the tourism campaign for the province of Iloilo which is FUN, BUSINESS, and LEISURE: IT’S GOT TO BE ILOILO! Yet I would be ecstatic if food will play a major role in the development plan of Iloilo tourism. I attended the 3rd Iloilo Provincial Tourism Summit last July 12-13, 2012 at Club Ilonggo at the Iloilo Grand Hotel, as part of the Sta. Barbara contingent. It was organized by the Province of Iloilo, Iloilo Business Club and the Iloilo Tourism Officers Association and fully supported by the Department of Tourism Region 6, the REID Foundation, the Asia Foundation and USAID. For two days, tourism officers, tour guides, private individuals and stakeholders had information overload on everything tourism. From data gathering and analysis plus using these statistics to boost tourism planning and subsequent action; to sharing best local practices and actual circuit tour making. Thanks to the top caliber speakers from all wa...