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Sooo Pinoy Food Trip na Pilipinas!

Unilever Food Solutions (UFS) has been in the food industry since the 1880s. It is the home to some of the world’s favourite brands: Knorr, Hellmann’s, Lipton and more. It  works closely with businesses of all sizes, from independent restaurants  to hotel chains and contract caterers.

UFS helps chefs all over the world serve tasty, wholesome meals that keep guests coming back for more. It creates ingredients that save precious preparation time in the kitchen, without compromising on flavour and flair. UFS also constantly provides ideas and inspiration that keep chefs’ menus fresh and exciting. 
The Sooo Pinoy advocacy celebrates Filipino cuisine as a key ingredient in our nation’s heritage and identity. UFS recognizes that the diversity in our cuisine is exactly that which makes it Filipino.  The many variations in different regions as well as the inspired innovations of the country’s leading chefs and operators have contributed to the continued evolution of Filipino cuisine.
Through the advocacy, UFS hopes food operators will be enjoined to promote local cuisine through menu diversification and dish innovation. At the  same time, UFS hopes to encourage diners  to try Filipino fares when eating out to experience the diversity of  local cuisine. Learn about the best dishes around the Philippines from the  Sooo Pinoy, Food Trip na Pilipinas!

Sooo Pinoy, Food Trip na Pilipinas! visits 300 restaurants in 10 key regions/areas in 10 months all over the Philippines.  The goal of the Food Trip is to show that Filipino dishes per region have different identities based on the culture, lifestyle and history of the area.  The Food Trip also aims to show that there are many Filipino recipes from each region of the Philippines with each region having its own specialty that has to be recognized for the unique flavor it adds to the Filipino Cuisine.
Our rich culinary traditions.
There are many reasons to be proud about being Filipino, and these include the smorgasbord of culinary delights that abound in all places in the country. For a complete travel experience, travelers and locals are encouraged to sample the culinary specialties of each the different regions they visit.
The best of Pinoy fares in the best local restaurants

There’s no better way to indulge in local food than by dining in local establishments and restaurants that offer the best of these cuisines and use only products of utmost quality.
 
Filipinos are encouraged to join and support the Sooo Pinoy movement, a partnership between UFS and the Department of Tourism, and go on a gastronomic adventure that both fills the stomach and enriches our awareness of our own identity.   To know more about the campaign, food lovers are invited to like the Sooo Pinoy page on Facebook and follow @SoooPinoy on Twitter.https://twitter.com/#!/sooopinoy

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