The long wait is finally over as J.CO, the lifestyle café that serves a mean cup of the best-tasting coffee that goes perfectly with their delectable donuts, simultaneously opened two branches in the buzzing center of Iloilo City bringing their store count to thirty-three in the Philippines in just less than three years. What’s more, the Ilonggos were in for a treat as J. CO gave away 50 half-dozen donuts to the first 50 customers of each branch.
J.CO-ers were treated with the best of both worlds as the interiors of the two branches offer quite distinct features and ambience from one another giving customers a different vibe while enjoying their favorite J.COFFEE creations and unique, delicious and cleverly-named donuts.
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The J.CO store located at Robinsons Place Iloilo, at the corner of Quezon St. and De Leon St., is similar to most of the J. CO’s stores in the country, which feature bright interiors and a playful atmosphere that is perfect for hanging out with family and friends.
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On the other hand, the J.CO SM City Iloilo branch, along Benigno Aquino Avenue in Mandurriao, features the new lifestyle café concept store design the interiors of which are more subdued and relaxing which allows for intimate conversations and lounging around while reading a book or keeping up with work.
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| Ilonggos lining up at J Co Donuts at Robinson Place Iloilo |
J.CO brews up cups of delicious coffee in the form of its “J.COFFEE” handcrafted beverages. J.CO’s special blend of Italian-roast coffee beans used in its espresso shots offer a full-bodied, medium acidity profile with a bitter-sweet citrus note that makes for a perfect base for hot, steaming cups of coffee, especially when sipped in the form of their signature Jcoccino -- J.CO’s very own version of the cappuccino served warm for everyone’s immediate enjoyment. Distinct Arabica beans from Sumatra and Sulawesi, internationally-acclaimed coffee-producing regions in Indonesia where J. CO originated, are also sure to be found in every cup of fresh J.COFFEE making each sip all the more special.
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| Presscon at J Co Robinsons |
In the side of the world where coffee production is less than the other half of the world, the Indonesian regions of Sumatra and Sulawesi stand out for their unique coffee bean characteristics. Sumatra coffee beans are picked by hand and processed using the wet-hull method, which removes the outer skin of the coffee cherries mechanically, and storing it up for a day, which results to reduced acidity and increased body, making the caffeine rustic and strong. Sulawesi, on the other hand, is a southeastern highland where multi-dimensional coffees are grown and could be distinguished by their expansive flavor with full-bodied richness. Similar to Sumatran coffees, the cup profile of Sulawesi has been called deep and brooding, with muted fruit notes and often an overpowering spicy quality.
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| The queue at J CO Robinsons |
Apart from their high-quality coffee beans, J.CO takes pride in the skill and creativity of their baristas who are aptly named Coffee Experts. Supported by their Coffee Specialist counter-parts from J.CO International in Indonesia, these Coffee Expertsare equipped to prepare J.CO’s unique coffee blends and create not only palate-perfect but also visually beautiful coffee beverages in the form of craft latte art. From espressos to iced flavored coffees or even one-of-a-kind and refreshing blended coffees like their best-selling Café Avocado, coffee has never been best-enjoyed at any other place but at J.CO. To cap off the experience, a Glazy donut is served free for every J.COFFEE purchase.
So come visit any of the two branches and satisfy your craving for a fresh handcrafted J.COFFEE paired with your favorite donut to make your day.