Jim's Recipe PH opens 1st provincial branch at SM City Iloilo

What's inside the box? It's the jiggly, fluffy and melts-in-the-mouth sponge cake freshly baked by Jim's Recipe!

You've probably seen the viral videos on Facebook, YouTube and Instagram of these mouth-watering sponge cake that jiggles out of the oven and into a box.

Now, it's within reach as this Malaysian favorite since 2017 has landed in Iloilo all the way from Kuala Lumpur!

With a grand opening promo of 50% off of their signature Cheese variant, Ilonggos queued at the first provincial branch located at the lower ground floor of SM City Iloilo Northpoint near the elevator.

It was a long but tolerable wait from having your orders taken to the actual handing of those cute "chic" boxes.

Nonetheless you get to observe how the popular IG-worthy sponge cakes are made from scratch - right before your eyes.

Eggs are cracked with egg whites separatef from the yolks. Flour, fresh milk, canola oil and sugar are added and mixed in. Finally the separate mixture are combined and placed inside large baking pans and baked on site.

A series of clockwork moves follow after the sponge cake is ready off the oven. Each extra large pan of sponge cake is divided into 10 slices each measuring 12x20 centimeters - that's around 5x8 inches and 4 inches thick.

It is then stamped (get your cameras ready for this) then cut into individual slices and boxed. So it's freshly off the oven and into your hands!

Whether its the Original or the Cheese variant, its signature fluffiness and jiggle is too mouth-watering to ignore. It's aroma fill that one corner of the mall and the queue makes one take a second look and be enticed.

So, have you tried this trending sponge cake sensation? Jim's Recipe PH is waiting for you at SM City Iloilo!

An Ilonggo favorite - Valenciana

Found in almost all occasions like fiesta, birthdays, reunions and others, Ilonggos really love valenciana because most if not all have grown accustomed of having it in special gatherings at home. A complete " go, grow and glow " dish because it has the carbohydrates, protein and vitamins and minerals in just one spoonful, Valenciana is really an " occasional dish ". Here's the recipe for Valenciana

Ultimate Ilonggo Favorite: KBL Kadyos, Baboy, Langka

K.B.L. or Kadyos, Baboy, Langka is the ultimate favorite dish of most Ilonggos. It is also one of the most missed native dishes as kadyos and the souring ingredient, batwan , are hard to find when outside of the Ilonggo region. Basically, it is boiled/stewed pork dish owing its "deliciousness" to the combination of the soft and tender pork, the tamed sourness of batwan and the malinamnam na sabaw . One of the "secrets" of the malinamnamn na sabaw , is the fact that the pork, whether just the plain meat or pata (hocks) are first grilled or broiled. This gives the broth a rather smoky taste that makes it more appetizing.. Learn how to make the Ilonggo dish KBL (Kadyos, Baboy, at Langka) with the recipe below. Ingredients 1 kilo Pata (pork hocks) or pork cubes, GRILLED and sliced into bite size pieces 1 unripe Jack fruit, cubed 2 cups pigeon pea (kadyos) 6-8 pieces batwan fruit (or tamarind powder) 1 piece por...

A native delicacy called Inday-inday

Now you may ask, what is Inday-Inday ? It's another repetitive-feminine named native delicacy that is made from rice like its more popular sister - baye-baye . While the latter is has its own original flavor and make, inday-inday is actually a combination of two well loved native delicacies - muasi ( palitaw ) and bukayo . But the muasi portion is not the the usual palitaw recipe for the it's more firm and gummy (I don't know the English term for kid-ol ). Actually its more like a hardened kutsinta and this makes it more to my liking since I'm not really fond of muasi in the first place. And its not quite easy to find inday-inday in the market today, though I've seen and tried it in Sabor Ilonggo stalls but their's is more like suman latik for the based is ibos -like. Ibos is malagkit rice boiled in gata which is called suman in Tagalog. Despite the uncertainty for its nomenclature (I've read that inday-inday is just plain pal...

Muasi

A confession to start this blogpost - I consider MUASI as one of my hated native delicacies given its bland taste even with the sugar dip. But that was back during my childhood days. Maybe be because I may have used less sugar or might have completely forgotten to "dip" it at all. Yet nowadays, I have learned to appreciate it especially when its freshly cooked with the muscovado teeming the aroma of roasted sesame seeds. So let's make some MUASI

An Ilonggo favorite - Suman Latik

Suman Latik is one of my favorite native delicacies - plain suman/ibos topped with sweetened coconut strips or bukayo . Most of the time those sold in the markets have this two (suman and bukayo) already in one wrap and all you have to to is devour it. But most of the time, the bukayo portion is bitin that I wish there's more. So why not make our own suman latik so you can have all the suman we want with all the bukayo toppings we desire! Here's a simple recipe for Suman Latik

FLAVOURS OF ILOILO

Search This Blog