Jim's Recipe PH opens 1st provincial branch at SM City Iloilo

What's inside the box? It's the jiggly, fluffy and melts-in-the-mouth sponge cake freshly baked by Jim's Recipe!

You've probably seen the viral videos on Facebook, YouTube and Instagram of these mouth-watering sponge cake that jiggles out of the oven and into a box.

Now, it's within reach as this Malaysian favorite since 2017 has landed in Iloilo all the way from Kuala Lumpur!

With a grand opening promo of 50% off of their signature Cheese variant, Ilonggos queued at the first provincial branch located at the lower ground floor of SM City Iloilo Northpoint near the elevator.

It was a long but tolerable wait from having your orders taken to the actual handing of those cute "chic" boxes.

Nonetheless you get to observe how the popular IG-worthy sponge cakes are made from scratch - right before your eyes.

Eggs are cracked with egg whites separatef from the yolks. Flour, fresh milk, canola oil and sugar are added and mixed in. Finally the separate mixture are combined and placed inside large baking pans and baked on site.

A series of clockwork moves follow after the sponge cake is ready off the oven. Each extra large pan of sponge cake is divided into 10 slices each measuring 12x20 centimeters - that's around 5x8 inches and 4 inches thick.

It is then stamped (get your cameras ready for this) then cut into individual slices and boxed. So it's freshly off the oven and into your hands!

Whether its the Original or the Cheese variant, its signature fluffiness and jiggle is too mouth-watering to ignore. It's aroma fill that one corner of the mall and the queue makes one take a second look and be enticed.

So, have you tried this trending sponge cake sensation? Jim's Recipe PH is waiting for you at SM City Iloilo!

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