Jim's Recipe PH opens 1st provincial branch at SM City Iloilo

What's inside the box? It's the jiggly, fluffy and melts-in-the-mouth sponge cake freshly baked by Jim's Recipe!

You've probably seen the viral videos on Facebook, YouTube and Instagram of these mouth-watering sponge cake that jiggles out of the oven and into a box.

Now, it's within reach as this Malaysian favorite since 2017 has landed in Iloilo all the way from Kuala Lumpur!

With a grand opening promo of 50% off of their signature Cheese variant, Ilonggos queued at the first provincial branch located at the lower ground floor of SM City Iloilo Northpoint near the elevator.

It was a long but tolerable wait from having your orders taken to the actual handing of those cute "chic" boxes.

Nonetheless you get to observe how the popular IG-worthy sponge cakes are made from scratch - right before your eyes.

Eggs are cracked with egg whites separatef from the yolks. Flour, fresh milk, canola oil and sugar are added and mixed in. Finally the separate mixture are combined and placed inside large baking pans and baked on site.

A series of clockwork moves follow after the sponge cake is ready off the oven. Each extra large pan of sponge cake is divided into 10 slices each measuring 12x20 centimeters - that's around 5x8 inches and 4 inches thick.

It is then stamped (get your cameras ready for this) then cut into individual slices and boxed. So it's freshly off the oven and into your hands!

Whether its the Original or the Cheese variant, its signature fluffiness and jiggle is too mouth-watering to ignore. It's aroma fill that one corner of the mall and the queue makes one take a second look and be enticed.

So, have you tried this trending sponge cake sensation? Jim's Recipe PH is waiting for you at SM City Iloilo!

Valenciana

A close relative of paella, this dish originated in Valencia, Spain and probably brought by the Spaniards when they colonized the country. Always a staple in family gatherings, this yellow rice is a complete meal in itself, with pork, chicken, liver, chorizo, shrimps, bellpeppers, peas and raisins to name its basic ingredients. RECIPE Saute your choice meats and vegetables. Cook malagkit rice with turmeric and broth cubes then mix sauted meat and vegetables when almost done. Garnish with hardboiled eggs and onion leaves.

Ultimate Ilonggo Favorite: KBL Kadyos, Baboy, Langka

K.B.L. or Kadyos, Baboy, Langka is the ultimate favorite dish of most Ilonggos. It is also one of the most missed native dishes as kadyos and the souring ingredient, batwan , are hard to find when outside of the Ilonggo region. Basically, it is boiled/stewed pork dish owing its "deliciousness" to the combination of the soft and tender pork, the tamed sourness of batwan and the malinamnam na sabaw . One of the "secrets" of the malinamnamn na sabaw , is the fact that the pork, whether just the plain meat or pata (hocks) are first grilled or broiled. This gives the broth a rather smoky taste that makes it more appetizing.. Learn how to make the Ilonggo dish KBL (Kadyos, Baboy, at Langka) with the recipe below. Ingredients 1 kilo Pata (pork hocks) or pork cubes, GRILLED and sliced into bite size pieces 1 unripe Jack fruit, cubed 2 cups pigeon pea (kadyos) 6-8 pieces batwan fruit (or tamarind powder) 1 piece pork broth cube (

SIDRO: Iloilo's very own gourmet doughnuts

Just listening to Isidro Panizales Jr. animatedly talking about his life before and after being a “doughnut-preneur”, is like the different flavors of Sidro Doughnuts . Each variant seems to reflect different aspects of his almost three decades of living in America. From his work in corporate America for more than 10 years to that one little spark of deciding leaving work to pursue his delicious passion – life is like a box of doughnuts! IN A DOUGHNUT HOLE Sidro is an offshoot from the name Isidro but as Sid says, it’s a tribute to his father. The first Sidro Doughnuts came out of the kitchen and delivered to one lucky doughnut-phile on Dec. 18 last year. It comes in two sizes – Junior Doughnuts which at 30 grams each are perfect for parties and occasions. But if you can’t enough, there are the Regular Doughnuts which is more than 3x at 100 grams and comes with more toppings and flavours. Choose among nine specially concocted creations - Bugnay Berry, Calamansi, Dulce

An Ilonggo favorite - Valenciana

Found in almost all occasions like fiesta, birthdays, reunions and others, Ilonggos really love valenciana because most if not all have grown accustomed of having it in special gatherings at home. A complete " go, grow and glow " dish because it has the carbohydrates, protein and vitamins and minerals in just one spoonful, Valenciana is really an " occasional dish ". Here's the recipe for Valenciana

McNester mango-calamansi juice

I passed by Deco's Pasalubong Shop to buy some piaya (I was craving for days) but I got more than what I came for. I got the chance to (finally) taste McNester Mango-Calamansi juice.I was intrigued by it when my guest from Manila were raving about this bottled juice. Though I've seen it many time at Deco's, I never had the urge to satisfy my curiosity. So I got one, no two, bottles today. More than to satisfy my curiousity, if it is good then I have another bottle, if not then I might share it - lol just kidding. It was a refreshing drink indeed! The sweetness of the mango juice was toned down by the tangy (not to mention sour) flavour of the calamansi - or vice versa, I cannot say. First you'll taste the sweet mango flavour then it becomes slightly sour as the calamansi flavour "seeps" in. It's well blended (of course you have to shake the bottle first before drinking) that neither overpowers the other. Kudos to McNester Foods for coming up with t

FLAVOURS OF ILOILO

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