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The launching of "My City, My SM: Sweet Home ILOILO"

In time for Dinagyang 2010, this joint project entitled "My city, my SM" between the Department of Tourism and SM SuperMalls was published in major dailies. It showcased prominent citizens and their contributions to the city and how SM Supermalls made an imapct to them and the city. Iloilo City was the third featured city after San Fernando (Pampanga) and Cebu city.

In no surprise at all, one of the featured Ilonggos was Mr Edgar Sia of Mang Inasal whose fastfood chain is now on a roll as the restaurant gears up for another 100 branches for this year. The said ad was featured in my previous blogpost and this scanned newspaper article showed the launching of the said event at SM City Iloilo.

It's quite notable that the gastronomic delights preparaed for the said event were Ilonggo specialties with a different twist. From the likes of chicken inasal pizza to crispy pancit molo balls, bite-size fresh lumpia and fried ibos with muscovado sugar syrup. Now that's Ilonggo fusion cooking as prepared by a foremost Ilongga chef, Ms. Pauline Banusing.

Read the complete article here courtesy of the Philippines Star dated Jan. 31 2010 .

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