This ad appeared in major daily broadsheets during the Dinagyang 2010 days. This is part of SM's campaign to localize even better by tapping local icons such as Mr. Sia of Mang Inasal to promote the company (SM) during big festivals. A similar ad also was made during Cebu's Sinulog celebrations
My City, My SM: Sweet Home ILOILO Part 2
Scanned image courtesy of Part Timer of Skyscrapercity Forum ILOILO Thread
Scanned image courtesy of Part Timer of Skyscrapercity Forum ILOILO Thread